This is the overall process in creating a namestyle and symbol for a organ donar card that I have been working on for quite some time. I began coming up with a design inspired by the Ronald McDonald House Charities Program. The logo looks hand drawn and I liked the aesthetic, as I thought the design would be appealing to children. The design has a heart centered with the statement for the organ donar card written around the heart. The color scheme I used was red and magenta. The colors fade from the corners of the card as it approaches the center, where the heart is situated. I wanted to stylize the font to give it a pleasing look, as indicated by the flag like design on the end of the "r" in the word donar. This was suppose to act as an extension of the "r" that would guide the eye around the word card and then back near the center in order to bring the design full circle, so to speak. I also needed a popular catchphrase. Eventually I came up with "Have a heart, give a heart" as I wanted to tie something into the purpose of the card in a way that was clever and unique. I decided that Have a Heart, Give a Heart would be a non-profit organization dedicated to spreading awareness of the importance of becoming an organ donar to help those in need of transplants.
I tried experimenting more with form and function. My other ideas included a prototype playing card design and another kids donar card. The playing card design, was my attempt at creating a playful aesthetic that toned down the seriousness of being an organ donar so that the concept didn't seem too imposing on the individuals that see the card. The design was a seven of hearts card with a heart in the middle with a medal clasp around the heart. The second idea was a design in which I drew cartoons of various human organs. I was confident that I could tone the subject down by making the figures happy-go-lucky in their demeanor.
Although I liked the idea, I decided that a donar card would be better suited with a wider demographic, so I went with the playing card design. As my design became more specific, I decided to tailor the design according to gender, ergo, one card as the king of hearts for men and one card as the queen of hearts for women. The design made sense, given the types of cards I was creating. The wanted to give the design a ink work look, or for it to look drawn out, similar to a tatoo. I broke up the form, by having the words "DONAR CARD" and "HAVE A HEART, GIVE A HEART" separated. I had the king in his card and the queen in her card each hold up a banner, with donar card written on the front. The "HAVE A HEART, GIVE A HEART" writing went on the front of the heart clasp, under the banner.
Color was also an important aspect of the design. I definitely wanted red to be incorporated in the final product, but deciding upon the coloration of the king and queen was a different manner. I had colored their sleeves red, but I had not yet decided what color their hair would be. I initially went with white, but it reminded me more of Santa Claus and Mrs. Claus, something I would never associate with playing cards. I tried making them brunettes, and the design seemed to flow better. Blonde seemed to clash with the red. Additionally, the blue shawl I had draped over the queens head did not seem to be the most appropriate color. I went with red instead. I was very pleased with the final design. I cleaned it up somewhat and presented it to the class. The professor liked the concept, but commented that I could tweak it a tad bit to give it a more polished look. Overall I was satisfied with how the project turned out. Updates for upcoming projects are in the making.
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