Namestyle Project Final

   The prototypes I had started out with were fairly simple. The first two we a straightforward black and white variation. Although the pointed edges gave the font more of a feel that it belonged in an local eatery.
My goal was to create a logo for a national news channel, so I did not believe that that sort of aesthetic worked with what worked with the first prototype. The third was my attempt to use cool colors to made the font less imposing, yet professional. I used gray in tandem with the blue, along with a white streak going through the two colors to break up the form. The font was definitely news worthy, but it seemed to fit more with local news stations then a national news outlet. Since I felt I was getting closer to finding the right sort of font, I decided to only change the overall form subtly and to work more on changing the color scheme. The red and yellow  color scheme of the fourth was an attempt to go in the opposite direction of what I did with the third, but it didn't suffice in terms of being easily associated with a national news station.   The designs proceeding the fourth prototype each looked like their form had something to offer to the aesthetic, so I combined aspects of prototype numbers 2,5,6,7,8 and 9.

     What I ended up creating was the font above. I played around with the color of the first two capitalized letters. I decided to stick with red for my final font. My final thoughts regarding the font is that I find its form to be pleasing aesthetically, but it does not come across to me as something you would readily associate with the news. My desire was to create a font that harmoniously used curves and angles, but it ended up looking like an old western font.