This week, I'm expected to lay out a definite, concise description of my brand. The aspects that I'm expected to elucidate upon include brand promise, brand values, brand essence and brand positioning.
Brand Promise: Elegance in a bottle.
Brand Values: Ornateness- Intricate in design.
Quality- Meticulous and hand crafted
Vintage- It takes a retro twist on the Victorian era.
Brand Essence: Elegance
Brand Positioning: Fred and Miah should exemplify anything ornate and decorative. It should always feel aristocratic. It will be sold in salons and boutiques.
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