This is an update I'm making to lay out what I have been doing for this week. I've moved on to starting a project where I will be designing a cosmetics package. I've decided to do a redesign of an existing line in the graphics design booklet that I obtained for Graphic Design II. The design I wanted to do was a Victorian style type of packaging for skin care products. I have a mood board posted that was my attempt at getting a feel of what the design is all about. I took different photos of people during the Victorian era, along with silhouettes of male and female heads. I wanted to incorporate silhouettes as a logo, since it seems to complement the style I'm going to portray. Along with the mood board is a list of personas a used as a basic way of describing the demographic that I'm designing this packaging for. Additionally, I created a cereal box dieline as a preliminary for creating the packaging for the cosmetics line.
Mood Board
Name: Angelina HendersonGender: Female
Status: Married
Age: 27
Occupation: Florist
City of Residence: New York City, NY
About: Angelina owns a flower shop in New York City. She is a mother of three; two sons and one daughter. Her favorite color is maroon. She enjoys Broadway performances and often takes her children to watch some of her favorite plays. Angelina has a fascination with retro takes on old fashions, whether it relates to jewlery, clothes or anything else she can wear. She tends to prefer anything ornate or curvy.
Name: Julie Guiles
Gender: Female
Status: Single
Age: 30
Occupation: Cosmetologist
City of Residence: Sacramento, CA
About: Julie works at a local hair salon in Sacramento. Her interests range from watching silent movies and attending art gallery exhibitions, especially if it contains surrealist art. Her favorite color is white. As a cosmetologist, she always takes care of her body. She is always evaluating her salons product line to fit with what sells in the shop.
Gender: Male
Status: Married
Age: 34
Occupation: Construction worker
City of Residence: Chicago, IL
About: Guy lives with his wife Sharon in a two
story duplex in Chicago. Although he does plenty
of manual labor as a construction worker, his wife
regularly encourages him to keep up to date on his
hygiene. He tends to rely on his wife's advice and
lives for his five children.
Name: Jared Longsworth
Gender: Male
Status: Single
Age: 37
Occupation: Architect
City of Residence: Jacksonville, FL
About: Jared is a well mannered single man that
is a hard working and proficient architect. His
favorite color is blue. Although he is efficient at his
job, dating has always been a hassle, since his job
takes up most of his free time. He likes to keep
himself well groomed just in case the opportunity
presents itself where he can run into a cute girl.
Cereal Box Dieline
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